Standardized Data Model
Same definitions, everywhere.
We designed a clean data model combining sales, call activity, targets and coverage, with shared definitions across teams.
Case Study · Pharma | Field & HQ
How a pharma company unified field, sales and HQ reporting into a single, live dashboard.
Field teams diligently submitted reports, and HQ maintained their own spreadsheets and MIS decks. But when leadership asked simple questions, answers took days and often conflicted.
The organization needed a single, trustworthy view of performance across brands, territories and teams.
Same definitions, everywhere.
We designed a clean data model combining sales, call activity, targets and coverage, with shared definitions across teams.
Less manual, more insight.
Regular, automated refresh pipelines replaced manual consolidation, freeing teams to focus on insights instead of files.
From HO summary to territory detail.
Dashboards gave leadership an overview and allowed drill-down into territory and rep performance, with filters by brand and time.
Core metrics now came from a central model, reducing debates over which numbers were “correct”.
Monthly and quarterly reviews used live dashboards instead of static slide decks.
Leaders could quickly see where coaching, focus or support was needed.
We help pharma and field-heavy teams move to live dashboards that everyone trusts.
