Case Study · Agri / Seeds | Ellora Natural Seeds

Field teams sharing data, but leadership still chasing Excel?

How DASTATS helped Ellora Seeds move from scattered sales reports to a live, decision-ready Power BI dashboard across zones, crops and SKUs.

Power BI Sales & Field Analytics Agri / Seeds
Key outcome: leadership gained a single live view of sales, schemes and field activity across India.
Ellora Seeds Power BI dashboard

Context

Ellora Natural Seeds operates across multiple states, crops and channels. Ground teams, distributors and internal teams were already sharing data, but it lived in different Excel files and formats.

Management wanted a single, reliable dashboard to see sales, schemes and performance by region, crop and variety – without waiting days for manual consolidation.

Key Challenges

  • Data coming from different teams in different templates.
  • Heavy manual effort to clean and merge sheets every month.
  • No easy way to compare states, zones and crops in one place.
  • Leaders had to ask for custom cuts each time they needed an answer.

What DASTATS Built for Ellora

Standardized Order Data Flow

Pending vs received in one place.

We structured incoming data so received orders, pending orders and partial pending orders were consistently captured and easy to track for every zone, crop and party.

Order & Dispatch Control View

From “Did this go?” to clear dispatch efficiency.

We built a Power BI “control tower” style view that showed dispatch efficiency, ageing of pending orders and where bottlenecks were building up in real time.

Top Parties & Focus Accounts

Know who to call first.

Leadership could instantly see Top 5 parties by volume, value and pending position, helping teams prioritize follow-ups and align schemes and support.

Impact for Ellora

Clear Pending vs Dispatched Picture

At any time, leaders could see pending, partially pending and received orders by state, zone and crop – without asking for a new Excel file.

Sharper Focus on Top Parties

Top 5 parties view made it easy to decide whom to protect, support or push each week – directly connecting analytics with field actions.

Better Focus for Field Teams

Managers can clearly see which crops, territories and partners need extra support or push in the current season.

Stack & Approach

Have distributed teams and scattered reports like Ellora?

We can help you design a simple path from Excel chaos to a live Power BI view that leadership and field teams actually use.

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