Analytics Solution
Turn unstructured customer feedback into clear, actionable insights. DASTATS VOCA uses NLP, emotion analysis, and multilingual understanding to reveal what your customers truly think and feel in real time.
VOCA systematically gathers and analyzes feedback from reviews, support chats, social media, surveys, and more to uncover your customers’ expectations, preferences, and emotions.
DASTATS’ VOCA Engine goes beyond basic sentiment scoring. It uses AI, machine learning, and advanced language models to detect nuance, emotion, and context – so you see the “why” behind what customers say, not just the words.
Understand public opinion.
Track positive, neutral, and negative sentiment across text, audio, and images. Monitor perception shifts, uncover hidden concerns, and spot emerging trends to continuously refine customer experience and retention strategies.
Go beyond sentiment.
Detect core emotions such as Joy, Trust, Surprise, Anger, Sadness, and Fear inside customer feedback. Use these emotional signals to personalize responses, refine messaging, and design campaigns that resonate on a human level.
Speak global, feel local.
Capture meaning from emojis and support multiple languages to engage diverse audiences. Understand regional nuance and cultural context so your brand feels relevant, respectful, and authentic everywhere you operate.
Reveal key themes.
Use NLP to uncover trending topics, recurring themes, and subtle patterns across large volumes of feedback. Train models on your own data to get insights tailored to your brand, products, and customers.
See what matters most.
Interactive dashboards bring VOCA data into one clear view – timelines, KPIs, sentiment scores, and trends. Empower your teams to monitor, collaborate, and take action in real time.
Capture core conversations.
AI-powered keyword extraction surfaces the most important words and phrases your customers use. Use this to refine content, improve SEO, and guide product and CX decisions so they stay aligned with customer language.
Stay ahead of shifting moods and trends with always-on feedback monitoring.
Use AI-powered analysis to shape campaigns, CX, and product priorities.
Address emerging issues proactively and reduce churn risk.
Understand nuance across languages, regions, and audience segments.
Align offers, messaging, and journeys to genuine customer needs.
Refine brand voice and narrative based on real market sentiment.
Overlay location-based VOCA insights on maps to improve local marketing performance without increasing ad spend.
Classify reviews by location, detect suspicious or fake content, and keep your brand performance tracking clean and reliable.
Use advanced models to detect sarcasm and hidden negativity in comments so you never miss critical signals.
Track NPS alongside sentiment and emotion to understand overall brand perception and loyalty.
Compare locations or brands against regional and industry benchmarks to see where you truly stand.
Get instant alerts when sentiment shifts, new issues spike, or critical topics emerge – enabling proactive response and crisis management.
From raw customer feedback to live dashboards, here’s how VOCA works end-to-end.
Collect reviews, chat logs, social posts, surveys, and tickets into a single structured pipeline.
Apply sentiment, emotion, and topic models tuned to your brand, products, and customer language.
Capture sarcasm, regional nuance, and brand-specific keywords so insights stay accurate and actionable.
Deliver interactive dashboards with location-level, segment-level, and team-ready views for daily decisions.
Create targeted campaigns and messaging based on real customer language and segments.
Identify feature gaps and UX issues directly from user feedback and reviews.
Spot at-risk customers early and prioritize proactive outreach.
Improve product pages, recommendations, and post-purchase experience.
Strengthen relationships and increase account value with deeper client insight.
Let DASTATS set up a VOCA engine tailored to your brand, data, and markets.
