Predictive CLV Modeling
Look beyond current revenue.
Use probabilistic and ML-based models (e.g., BG/NBD, Pareto/NBD, or custom models) to estimate future value at customer or segment level.
Analytics Solution
Find and keep your best customers. DASTATS CLV models help you understand long-term value, prioritize high-value segments, and invest in relationships that compound over time.
Customer Lifetime Value (CLV) estimates the total revenue a customer or segment will generate for your business over their relationship with you. Instead of optimizing for just the next order, CLV encourages long-term, relationship-focused decisions.
DASTATS CLV combines transaction history, behavior, engagement, and churn patterns to predict how valuable a customer is likely to be—and what actions you can take to grow that value.
Look beyond current revenue.
Use probabilistic and ML-based models (e.g., BG/NBD, Pareto/NBD, or custom models) to estimate future value at customer or segment level.
Group by value and intent.
Segment customers by frequency, recency, spend, engagement, and risk into clear, actionable groups.
Don’t lose high-value customers silently.
Flag at-risk high-CLV customers early so your team can intervene with retention campaigns or special outreach.
Not all channels bring equal customers.
Compare CLV by acquisition source and campaign to focus on channels that bring in better long-term customers, not just cheaper first orders.
Design paths that grow value.
Identify which offers, bundles, or journeys increase repeat rate and uplift CLV over time.
Monitor value over time.
Track cohorts, value curves, and segment health in dashboards built for marketing, product, and finance.
Spend time and money where it has the largest long-term effect.
Judge acquisition sources by CLV, not just immediate CPA.
See how behavior and value correlate over time and across products.
Design lifecycle and loyalty strategies based on value, not guesswork.
Get product, marketing, and leadership aligned on who matters most.
Shift from chasing volume to compounding value over time.
From raw orders and log data to actionable value-based segments.
Clean and unify order, customer, and engagement data.
Apply CLV models tailored to your business frequency and cycle.
Create clear value-based segments and cohorts for analysis.
Feed CLV segments into CRM, ad platforms, and retention campaigns.
Understand the true long-term economic health of your customer base.
Plan campaigns with CLV in mind, not just initial ROAS.
Target win-back, loyalty, and upsell for the customers that matter most.
Design experiences and features that increase engagement and lifetime value.
Let’s map your CLV segments and show where the next growth opportunity lies.
