Analytics Solution

Recommendation Engine

Deliver personalized suggestions at scale. DASTATS Recommendation Engine helps you show the right product, content, or offer to the right person at the right time— across web, app, and campaigns.

Personalization Recommendations AOV & Conversion
See Recommendation Use-Cases We’ll walk through examples for your industry.
Recommendation engine mockup

What is a Recommendation Engine?

A recommendation engine analyzes behavior, preferences, and context to suggest products, content, or actions that a user is most likely to engage with next.

DASTATS Recommendation Engine uses collaborative filtering, content-based methods, and hybrid models to power experiences like “You may also like”, “Frequently bought together”, and “Recommended for you”.

Why it matters

  • Increase average order value (AOV) with smart upsell and cross-sell.
  • Improve conversion through relevant product or content suggestions.
  • Reduce decision fatigue by curating options for each visitor.
  • Build stickier, more personalized customer experiences.

Key Capabilities of DASTATS Recommendation Engine

Product Recommendations

Drive AOV across touchpoints.

Power recommendations on home page, PDP, cart, checkout, and post-purchase emails based on behavior and similarity.

Content & Offer Suggestions

Not just for e-commerce.

Recommend blogs, videos, learning content, or offers that match user interest and journey stage.

Real-Time Behavioral Signals

React to what users do now.

Adjust suggestions based on clicks, views, and add-to-carts happening in the same session.

Algorithm Flexibility

Use the right model.

Combine collaborative filtering (similar users), content-based (similar items), and rules-based overrides to match your use case.

Business Rules & Guardrails

Keep control over the output.

Enforce rules like margin thresholds, stock levels, category priorities, and exclusions for certain SKUs.

Performance & A/B Testing

Prove impact.

A/B test recommendation strategies and track incremental lift in AOV, CTR, and conversion.

What You Gain with a Recommendation Engine

🛒
+AOV

Higher Average Order Value

Increase basket size with relevant upsell and cross-sell suggestions.

Relevance

More Relevant Experiences

Give each visitor a curated view instead of generic product lists.

📈
Growth

Better Engagement & Conversion

Make it easier for users to discover what they’re most likely to buy or watch.

🔁
Retention

Improved Retention

Keep users coming back with fresh, personalized content or product feeds.

⚙️
Control

Business-Aware Recommendations

Respect margin, stock, and brand rules inside the recommendation logic.

📊
Evidence

Measurable Impact

Prove uplift through controlled tests and clear reporting.

The Recommendation Engine Process

From catalog and behavior data to live, personalized suggestions.

  1. 1
    📚

    Catalog & Data Setup

    Prepare product/content catalog with attributes, tags, and clean IDs.

  2. 2
    👣

    Behavior Tracking

    Track views, clicks, carts, purchases, and content events.

  3. 3
    🧠

    Model Configuration

    Choose and tune algorithms and business rules for your use cases.

  4. 4
    🚀

    Deployment & Testing

    Deploy recommendations to UI and campaigns, then A/B test impact.

Who Can Benefit from Recommendation Engine?

E-commerce Brands

Increase AOV, conversion, and repeat purchases with tailored product flows.

Content Platforms

Keep users engaged longer with relevant content queues and playlists.

SaaS & B2B Products

Recommend features, plans, or resources based on behavior and profile.

EdTech & Learning

Suggest next lessons, courses, or paths based on skill and progress.

Want to make every visit feel personalized?

We’ll help you design and deploy a recommendation engine tailored to your stack.

Discuss Recommendations