Cross-Channel Journey Stitching
See the full path.
Combine web, app, CRM, and ad platform data to build unified journeys across devices and sessions.
Analytics Solution
Track every customer interaction across the journey. DASTATS MTA helps you understand how channels, campaigns, and creatives work together to drive conversions—not just who gets the last click.
Multi-Touch Attribution (MTA) assigns value to every meaningful touchpoint in a customer’s journey—impressions, clicks, visits, and engagements—rather than crediting only the first or last interaction.
DASTATS MTA blends tracking data, behavioral signals, and business rules to create an attribution system that fits your reality: your funnel, your channels, your customer lifecycle.
See the full path.
Combine web, app, CRM, and ad platform data to build unified journeys across devices and sessions.
Choose the right lens.
Compare first-touch, last-touch, position-based, time-decay, and data-driven models to see which best aligns with your strategy.
Understand behavior, not just clicks.
Identify the most common paths to conversion, drop-off points, and the touchpoints that consistently appear in winning journeys.
Measure true contribution.
See how each channel and campaign contributes to the full journey so you can optimize creative, bidding, and targeting.
Attribution that fits you.
Incorporate exclusions, minimum touch thresholds, and priority rules (e.g. brand vs non-brand) tailored to your business.
Make attribution usable.
Provide marketers, growth teams, and leadership with intuitive MTA dashboards they can use in daily decisions.
Understand how customers actually discover, research, and finally convert.
Decide which channels to use for awareness vs intent vs conversion.
Reduce waste on over-credited channels and invest in true drivers.
End arguments over “my channel vs your channel” with shared, fair data.
Present a more credible story to leadership and clients.
Tune rules as your funnel, channels, and products evolve.
We go from raw click logs to clean, decision-ready attribution views.
Unify session, campaign, and conversion data from multiple platforms.
Configure attribution models and business rules that match your funnel.
Identify winning paths, assist channels, and leverage points.
Feed insights into budget planning, bidding strategies, and creative testing.
See which levers to pull at each stage of the funnel.
Optimize cross-channel campaigns with confidence.
Get a clear explanation of where your marketing money is going and why.
Provide more transparent attribution reporting to clients.
We’ll map your journeys and build a Multi-Touch Attribution view tailored to your stack.
