Channel Contribution Modeling
Know what really drives sales.
Separate base demand from media-driven lift and quantify the contribution of each channel—paid search, social, TV, influencers, affiliates, and more—on incremental revenue.
Analytics Solution
Understand exactly how each channel, campaign, and touchpoint contributes to revenue. DASTATS MMM connects media spend with sales outcomes so you can optimize marketing performance with confidence.
Marketing Mix Modeling (MMM) uses statistical models to quantify the impact of every channel—online and offline—on your sales and conversions. Instead of relying on last-click or platform-reported numbers, MMM gives you an independent, holistic view of what truly works.
DASTATS MMM combines historical performance data, media spend, seasonality, promotions, and external factors to build robust models that explain and forecast the incremental lift from each marketing lever.
Know what really drives sales.
Separate base demand from media-driven lift and quantify the contribution of each channel—paid search, social, TV, influencers, affiliates, and more—on incremental revenue.
Avoid overspending.
Understand how each channel saturates as spend increases. Identify the sweet spot where additional budget no longer brings proportional results.
Simulate your next quarter.
Instantly test scenarios like “What if we shift 15% from Meta to Google?” or “What if we double TV for festive season?” and see forecasted impact on revenue and ROI.
Turn models into action.
Get model-backed budget allocations for each channel and region. Export actionable plans your marketing team can implement immediately.
Control for reality.
Include seasonality, holidays, macro trends, price changes, and competitor moves so your models don’t over-credit or under-credit media.
MMM you can actually use.
Interactive dashboards let your team explore drivers, scenarios, and recommendations without needing to touch code or spreadsheets.
Move beyond platform numbers and see the real incremental impact of each channel.
Shift spend from underperforming channels to the ones that actually deliver.
Plan campaigns with modeled forecasts instead of pure gut-feel decisions.
See the full picture—how channels work together instead of fighting for credit.
Give leadership clear, data-backed options when they ask “Where should we invest?”
Put finance, marketing, and leadership on the same set of agreed numbers.
A structured approach from raw performance data to clear budget recommendations.
Gather media spend, impressions, clicks, and sales across channels and markets.
Build and validate MMM models that separate base demand from media-driven lift.
Test media mix scenarios and understand the impact on revenue and ROI.
Deploy dashboards & recommendations your team can use in planning cycles.
Get a clear, defensible view of marketing effectiveness and budget needs.
See which channels and tactics to scale, pause, or test next.
Connect media investments with business outcomes in a language finance trusts.
Demonstrate value to clients with objective, model-backed impact measurement.
Let DASTATS build an MMM layer on top of your existing reporting stack.
