Unified Funnel Data
From spend to won deals.
We stitched ad spend, clicks, leads, opportunities and revenue into a clean funnel dataset segmented by channel, campaign and time.
Case Study · B2B SaaS | Marketing Mix
How a B2B SaaS company used Marketing Mix Modeling to double media efficiency without increasing total spend.
A B2B SaaS company had increased demand-generation budget over multiple quarters, but opportunity pipeline and won deals weren’t growing at the same rate.
Channels were optimized in silos. Leadership needed a cross-channel answer: where should the next rupee or dollar go?
From spend to won deals.
We stitched ad spend, clicks, leads, opportunities and revenue into a clean funnel dataset segmented by channel, campaign and time.
Incremental, not just attributed.
A model estimated the incremental effect of each channel on pipeline and revenue, correcting for seasonality and overlapping activity.
If we move X from here to there?
Scenario dashboards helped the team simulate how budget shifts would impact pipeline volume and CAC before making changes.
Budget reallocated toward high incremental channels, improving pipeline created per currency spent.
Marketing could defend budgets with evidence-based stories tied directly to pipeline and revenue.
Mix recommendations became a standard part of quarterly planning and board discussions.
We can build a mix model tailored to your funnels, channels and sales cycle.
