Customer Journey Dataset
From first touch to purchase.
We created clickstream-style journeys capturing key touches per user before purchase, instead of isolated events.
Case Study · E-commerce | Attribution
How an e-commerce brand fixed broken attribution and increased ROAS by 27%.
The brand spent heavily across search, social, affiliate and email. Platform dashboards each claimed success, but overall profitability was under pressure.
Leadership needed to know which channels genuinely drove incremental orders vs. simply capturing sales that would have happened anyway.
From first touch to purchase.
We created clickstream-style journeys capturing key touches per user before purchase, instead of isolated events.
Shared credit, fair credit.
Rule-based and data-driven models assigned credit across assist and conversion channels, presenting multiple attribution views.
Spend where it truly matters.
We highlighted channels with strong incremental ROAS and recommended moving budget away from low-impact segments of retargeting and brand.
Reallocating budget toward undervalued channels improved blended ROAS without increasing total spend.
The brand achieved healthier exposure across discovery, consideration and conversion channels.
Attribution dashboards became a core input to scaling or cutting channel budgets.
We can connect your marketing and order data to build an attribution view that suits your brand.
